How To Do Influencer Marketing on Instagram

Growing an Instagram account takes time and effort. There are strategic things you can do to gain loyal and engaging followers. Those things can translate into brand sponsorships, free products and services, and many other perks. Here is a list of ways to grow your following, as well as Instagram marketing tips.

Start an Instagram TV Series (IGTV)
Take advantage of your ability to produce serial content to gain you more followers who want to tune in to you every week. 

Collaborate With Nano and Micro-Influencers
Find other influencers in your niche that have a smaller following and collaborate. These targeted partnerships will attract followers and engagement from people who already like what your profile represents. ​

Make Your Post Captions Longer
Pictures used to be the focal point of Instagram, but that has shifted to more descriptive captions that tell the viewer more about you.

Get Yourself in the Related Accounts Suggestions
Getting on this list will take some practice and skill. Try changing your name field in your bio. That will not change your handle. Follow other brands in your niche, even competitors. Doing both of those will increase your chance of the Instagram algorithm putting you in the suggested area. ​

Consider Your Instagram Profile a Homepage
Your profile is the first impression visitors have of you. They will decide within a few seconds whether or not to follow you or engage with your content. Make sure your homepage is on point. 

Post More Videos
Videos are the future of Instagram. Producing that kind of content will get more people watching you and following your profile. 

Post More Selfies
People want to see someone that is relatable. Getting your face on there as much as possible will get you 38% more likes than your photos without you in it. 

Promote Your Profile on Other Platforms
Whatever you post on Instagram, be sure to share it on your other platforms like Facebook, Twitter, Snapchat, LinkedIn, or wherever else you are. Funneling everyone to your Instagram profile will drive traffic, promote engagement, and increase followers. ​

Design a Custom Instagram Stories Filter
Creating an AR filter will draw more attention to your story and encourage more active engagement. 

Use a Branded Hashtag
Hashtags can be the name of your business, a tagline, or a product name. A branded hashtag helps spread the word about you or your business and create a community centered around it. 

Design Memes That Your Audience Can Relate To 
Memes are hugely popular on Instagram and a great way to quickly increase your following. Funny or clever ones are typically the best.

Attracting Brand Sponsors
Following these rules will help you stand out when sponsors are looking for an influencer to pitch for a campaign:

• Create a defined brand
• Understand your audience
• Post regularly
• Utilize hashtags
• Tag brands you'd like to work with
• Have contact information located in your bio
• Don't be afraid to reach out to a brand and pitch them for a collaboration
• Know what you are worth 

Through using these tips and tricks, you'll gather a strong following sure to attract money-making opportunities through brand sponsorships and collaborations.