Different Types of Wholesalers
Every wholesale company is different when it comes to what it offers the consumer and how it distributes its merchandise. For example, the United States may distribute its items differently than China.
Weaker brands typically accept any distributor or wholesaler, while strong brands are more selective in their choices. It is also common for wholesalers to compete with one another.
With the e-commerce industry rapidly growing, certain types of wholesalers are becoming less necessary in some areas. There are, however, markets that utilize the various wholesaler types to gain an advantage.
Here are the types of wholesale companies and what they do.
There are two main classifications that wholesalers fall into, merchant or agents and brokers. A merchant acquires ownership rights to the product, brokers or agents handle the sale of items from the manufacturer to the consumer or reseller.
A merchant wholesaler purchases products straight from the manufacturer(s). Then, they resell those products to the customers. They utilize whatever sales channels they prefer, including retail, online, or both.
Agents and Brokers
Agents and brokers work in between the customer and the manufacturer or producer. They facilitate the sale of products and earn a fee or commission from the transaction.
Numerous categories fall under those classifications.
A general wholesaler stocks a vast array of items. Their stores look like retail showrooms allowing buyers to see and touch the merchandise. Unlike a retail store, merchandise cannot get purchased and carried out. Orders must get placed for the items to get shipped.
Full-Service Wholesalers/Retail Wholesalers
This wholesaler type focuses on the retail market primarily and sells the products to the reseller or retailer.
Limited Service Wholesalers
These wholesalers distribute the stocked products through specific channels, making them less accessible than those sold by other wholesalers. This type usually does not offer all of the products from the companies they got sourced from. A wholesaler like this sometimes gets referred to as an "exclusive" wholesaler.
You may also hear a category wholesaler referred to as a category killer or specialized wholesaler. That means they specialize in a particular item, product, or product type (ex: facial cleansers or lipstick). Consumers know them for their unique knowledge and offerings in a set area or around a particular product.
This wholesaler is a one-stop-shop for everything you need in the beauty world. There is a vast collection of items for you to browse and select. They also provide free shipping and unbelievably low prices. The website makes it convenient to find what you need and check out quickly.
Their products get branded, which means no knockoffs with HJ Closeouts.
This company has one of the largest inventory collections in the world from top retailers in China. If you're having trouble locating a specific product or getting the quantity that you need, you can probably find it on the DHgate website.
My K is a K Beauty supplier based in Romania. It offers both wholesale and retail options. Sourcing products from Europe has become more and more popular recently. If you are interested in doing the same, my K is a great option.
If you're looking for affordable wholesale items in bulk, Alibaba is a top pick. It is a massive company with a substantial inventory and many manufacturer connections. The downside with such a large company is a lower level of professionalism than you would find with other companies like My K or UMMA.
If you're looking for one of the best ethnic and multicultural beauty suppliers in the world, you are looking for Jinny. They have a very professional website, quality beauty products, and excellent service. They have been in business for nearly 40 years providing customers with top quality products.
UMMA is a K-Beauty wholesaler that kills the category with its expertise and global network. They have locations across the United States, China, Vietnam, and Korea. Its multilingual employees support business owners in their native language. The company takes pride in nurturing its relationships with both brands and wholesale buyers to promote partnership and growth.
Unlike larger companies like Alibaba or Jinny, UMMA is small but professional.
Headquartered in Korea, UMMA is on top of the latest trends in the K beauty industry, filtering that knowledge on to you. Because they work directly with the brand, all of their products are 100% authentic. You will receive top quality genuine beauty products from UMMA. Partnering with UMMA can keep you ahead of the trends and grant you inside tips for the world of K Beauty.
If you're interested in purchasing wholesale, it can be a great option depending on your needs. Check out the companies mentioned in this article and choose the best one for you.