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How To Do Influencer Marketing on Instagram

2/2/2021

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Growing an Instagram account takes time and effort. There are strategic things you can do to gain loyal and engaging followers. Those things can translate into brand sponsorships, free products and services, and many other perks. Here is a list of ways to grow your following, as well as Instagram marketing tips.
Start an Instagram TV Series (IGTV)
Take advantage of your ability to produce serial content to gain you more followers who want to tune in to you every week. 

Collaborate With Nano and Micro-Influencers
Find other influencers in your niche that have a smaller following and collaborate. These targeted partnerships will attract followers and engagement from people who already like what your profile represents. ​
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Make Your Post Captions Longer
Pictures used to be the focal point of Instagram, but that has shifted to more descriptive captions that tell the viewer more about you.

Get Yourself in the Related Accounts Suggestions
Getting on this list will take some practice and skill. Try changing your name field in your bio. That will not change your handle. Follow other brands in your niche, even competitors. Doing both of those will increase your chance of the Instagram algorithm putting you in the suggested area. ​

Consider Your Instagram Profile a Homepage
Your profile is the first impression visitors have of you. They will decide within a few seconds whether or not to follow you or engage with your content. Make sure your homepage is on point. 
Post More Videos
Videos are the future of Instagram. Producing that kind of content will get more people watching you and following your profile. 

Post More Selfies
People want to see someone that is relatable. Getting your face on there as much as possible will get you 38% more likes than your photos without you in it. 

Promote Your Profile on Other Platforms
Whatever you post on Instagram, be sure to share it on your other platforms like Facebook, Twitter, Snapchat, LinkedIn, or wherever else you are. Funneling everyone to your Instagram profile will drive traffic, promote engagement, and increase followers. ​
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Design a Custom Instagram Stories Filter
Creating an AR filter will draw more attention to your story and encourage more active engagement. 

Use a Branded Hashtag
Hashtags can be the name of your business, a tagline, or a product name. A branded hashtag helps spread the word about you or your business and create a community centered around it. 

Design Memes That Your Audience Can Relate To 
Memes are hugely popular on Instagram and a great way to quickly increase your following. Funny or clever ones are typically the best.
Attracting Brand Sponsors
Following these rules will help you stand out when sponsors are looking for an influencer to pitch for a campaign:

  • Create a defined brand
  • Understand your audience
  • Post regularly
  • Utilize hashtags
  • Tag brands you'd like to work with
  • Have contact information located in your bio
  • Don't be afraid to reach out to a brand and pitch them for a collaboration
  • Know what you are worth 
Through using these tips and tricks, you'll gather a strong following sure to attract money-making opportunities through brand sponsorships and collaborations.
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How to Improve Your Beauty Wholesaler Business

2/1/2021

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​Beauty products are always in high demand, with retailers striving to provide the best cosmetics and skin care options to their customers. This demand became the catalyst for the wholesale beauty supply industry. These wholesalers buy the beauty care items straight from the manufacturer in bulk and resell them to e-commerce and retail companies. Wholesalers often have many of the best beauty products, particularly those who are category killers. 
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A wholesaler acts as the middleman between the manufacturer and the customer or retailer. They source, transport, store, sell and prepare the products for shipment to the consumer.
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​This article will explore the different types of wholesalers along with the top beauty suppliers available.
​Different Types of Wholesalers
Every wholesale company is different when it comes to what it offers the consumer and how it distributes its merchandise. For example, the United States may distribute its items differently than China.

Weaker brands typically accept any distributor or wholesaler, while strong brands are more selective in their choices. It is also common for wholesalers to compete with one another. 

With the e-commerce industry rapidly growing, certain types of wholesalers are becoming less necessary in some areas. There are, however, markets that utilize the various wholesaler types to gain an advantage.

Here are the types of wholesale companies and what they do.


Classifications
There are two main classifications that wholesalers fall into, merchant or agents and brokers. A merchant acquires ownership rights to the product, brokers or agents handle the sale of items from the manufacturer to the consumer or reseller. 

Merchant Wholesalers
A merchant wholesaler purchases products straight from the manufacturer(s). Then, they resell those products to the customers. They utilize whatever sales channels they prefer, including retail, online, or both.

Agents and Brokers
Agents and brokers work in between the customer and the manufacturer or producer. They facilitate the sale of products and earn a fee or commission from the transaction.

Numerous categories fall under those classifications.


Categories

General Wholesaler
A general wholesaler stocks a vast array of items. Their stores look like retail showrooms allowing buyers to see and touch the merchandise. Unlike a retail store, merchandise cannot get purchased and carried out. Orders must get placed for the items to get shipped.

Full-Service Wholesalers/Retail Wholesalers
This wholesaler type focuses on the retail market primarily and sells the products to the reseller or retailer.
 
Limited Service Wholesalers
These wholesalers distribute the stocked products through specific channels, making them less accessible than those sold by other wholesalers. This type usually does not offer all of the products from the companies they got sourced from. A wholesaler like this sometimes gets referred to as an "exclusive" wholesaler.

Category Wholesalers
You may also hear a category wholesaler referred to as a category killer or specialized wholesaler. That means they specialize in a particular item, product, or product type (ex: facial cleansers or lipstick). Consumers know them for their unique knowledge and offerings in a set area or around a particular product.
Best Wholesale Beauty Suppliers Online
We have comprised a list of the top beauty wholesale suppliers that you can find on the web, from big wholesalers to small ones, and category killers, too. We've got the list you need to help you scope out the competition, create new partnerships, or find some unique products you have been trying to source. It is also a handy tool if you are starting a wholesale beauty business. ​
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HJ Closeouts
This wholesaler is a one-stop-shop for everything you need in the beauty world. There is a vast collection of items for you to browse and select. They also provide free shipping and unbelievably low prices. The website makes it convenient to find what you need and check out quickly. 

Their products get branded, which means no knockoffs with HJ Closeouts. 

DHgate
This company has one of the largest inventory collections in the world from top retailers in China. If you're having trouble locating a specific product or getting the quantity that you need, you can probably find it on the DHgate website.

My K
My K is a K Beauty supplier based in Romania. It offers both wholesale and retail options. Sourcing products from Europe has become more and more popular recently. If you are interested in doing the same, my K is a great option. 

Alibaba
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If you're looking for affordable wholesale items in bulk, Alibaba is a top pick. It is a massive company with a substantial inventory and many manufacturer connections. The downside with such a large company is a lower level of professionalism than you would find with other companies like My K or UMMA.

Jinny
If you're looking for one of the best ethnic and multicultural beauty suppliers in the world, you are looking for Jinny. They have a very professional website, quality beauty products, and excellent service. They have been in business for nearly 40 years providing customers with top quality products. 

UMMA
UMMA is a K-Beauty wholesaler that kills the category with its expertise and global network. They have locations across the United States, China, Vietnam, and Korea. Its multilingual employees support business owners in their native language. The company takes pride in nurturing its relationships with both brands and wholesale buyers to promote partnership and growth. 

Unlike larger companies like Alibaba or Jinny, UMMA is small but professional. 

Headquartered in Korea, UMMA is on top of the latest trends in the K beauty industry, filtering that knowledge on to you. Because they work directly with the brand, all of their products are 100% authentic. You will receive top quality genuine beauty products from UMMA. Partnering with UMMA can keep you ahead of the trends and grant you inside tips for the world of K Beauty. 

In Summary
If you're interested in purchasing wholesale, it can be a great option depending on your needs. Check out the companies mentioned in this article and choose the best one for you.
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